We use the personal information collected during your visit to any of our websites to make using them as convenient as possible for you and to help to protect our IT systems against attacks and other unlawful activities.
- 3.1 Direct marketing, newsletter, market research, surveys and competitions (marketing)
Users can voluntarily register for newsletters or participate in (opinion) surveys or competitions on some of EAE Electronic Appliance Expo's websites and online offers/presence. In these cases, the personal data will be processed for the purpose of contacting the user by e-mail or post and sending the electronic or postal newsletter or participating in and carrying out surveys or competitions. This includes the periodic or event-related electronic dispatch of information about EAE Electronic Appliance Expo and its subsidiaries and affiliates, trade fair/event-related information about EAE Electronic Appliance Expo's own and guest events, including about exhibitors, sponsors, association and other cooperation partners of the respective event as well as their respective products and services, and information about opening, accompanying and subsequent events. Subsequent events also include other trade fairs and events organized or held by EAE Electronic Appliance Expo or its affiliates in China and abroad which is the ultimate holding company of EAE Electronic Appliance Expo). The personal data is also processed for market research purposes, for online surveys and for direct marketing purposes (e.g., individualized online advertising).
For information on the rights, in particular the right to object to the processing and use of data for marketing purposes, see section 7.
- 3.2 Contact requests and comment function
EAE Electronic Appliance Expo processes personal data in order to be able to process and respond to inquiries to EAE Electronic Appliance Expo. This can also include information material for marketing purposes, insofar as this serves to answer the inquiry. The processing is based on the legitimate interest of EAE Electronic Appliance Expo in responding appropriately to inquiries and, depending on the kind of addressees, also in press and public relations activities or for the performance of a contract or for the implementation of pre-contractual measures, insofar as the inquiry relates thereto.
On some websites and online offers/presence there may be the possibility to post comments. The personal data in this regard is processed on the basis of the consent of the user.
- 3.3 social media and social media profiles
On the EAE Electronic Appliance Expo websites, buttons for sharing and liking content via social networks may be implemented using the "Shariff" software, which only transmits data to the respective operators of the networks when the buttons are clicked. EAE Electronic Appliance Expo maintains publicly accessible profiles on social networks and social media channels for public relations, external presentation, customer acquisition, advertising and communication with participants of the social networks. The legal basis for data processing is the legitimate interest of EAE Electronic Appliance Expo in a corresponding public presence and acquisition and maintenance of business contacts, also in the interest of the users.
- 3.4 Operation, usability, operability and safety/security
The data in the log files are processed for the purposes of operation, usability, operability and safety/security, including troubleshooting, in the legitimate interest of EAE Electronic Appliance Expo and users (legal basis: GDPR). Some cookies or other technologies used on the websites of EAE Electronic Appliance Expo and online offers/presence also automatically collect data for these purposes. The subsequent processing of this data serves the aforementioned purposes in the legitimate interests of EAE Electronic Appliance Expo and the users (legal basis: PDPA（Thailand, Malaysia）, PDPD(Vietnam), PDPL(Indonesia), SEDAC (India)).
When users purchase a ticket or register for an event, personal data is processed for the purpose of establishing and implementing the contractual relationship with EAE Electronic Appliance Expo (legal basis: PDPA（Thailand, Malaysia）, PDPD(Vietnam), PDPL(Indonesia), SEDAC (India)). For further information on data protection, please see the separate data protection notices in the registration forms of the respective event.
- 3.6 Analysis, optimization and personalized marketing
Cookies or other technologies used on the EAE Electronic Appliance Expo or online offers/presence help EAE Electronic Appliance Expo to analyze the use of the websites or online offers, to measure performance and to optimize the websites or online offers (so-called functional technologies). The subsequent processing of this data for these purposes serves these legitimate interests of EAE Electronic Appliance Expo (legal basis: PDPA（Thailand, Malaysia）, PDPD(Vietnam), PDPL(Indonesia), SEDAC (India)). The email marketing data are processed for the purposes of analyzing and improving the effectiveness of email marketing. Some technologies are used to display personalized ads that correspond to users' interests (so-called marketing technologies). The subsequent processing of this data for this purpose is based on the consent of the users (legal basis: PDPA（Thailand, Malaysia）, PDPD(Vietnam), PDPL(Indonesia), SEDAC (India)).
- 3.7 Compliance with statutory or legal obligations
EAE Electronic Appliance Expo also processes personal data in order to comply with statutory or other legal obligations (in particular commercial and tax law in the case of contracts, business communication and payments, and data security) (legal basis: PDPA（Thailand, Malaysia）, PDPD(Vietnam), PDPL(Indonesia), SEDAC (India)). EAE Electronic Appliance Expo retains any data protection consents and other consents given by users in its legitimate interest (legal basis: PDPA（Thailand, Malaysia）, PDPD(Vietnam), PDPL(Indonesia), SEDAC (India)) in providing evidence thereof, inter alia, to comply with its legal obligations).
